Archive for March, 2008

Webhosting Day 2008 - Exhibitor and Attendee Feedback

Friday, March 28th, 2008

As promised, here’s a look at what some of the exhibitors and attendees thought of this year’s Webhosting Day 2008 and the value they see in attending this annual event.

In the next few days, we’ll be bringing you a one-on-one with Michael Korbacher, the director of Web and application, Hosting Communications Sector, Microsoft International as he gives us some insight into Microsoft’s role at Webhosting Day 2008 as well as what kind of excitement Windows Server 2008 has been stirring up across the pond.

Time’s up

Tuesday, March 25th, 2008

It is now almost two weeks since my last post. While quite a few people visited the blog and my site, no one made any suggestion regarding which design is better.

Truth be told, I am not happy with any of the proposed designs, but the closest one for me was the single table with everything in one page. So I am going to stick with a modification of it from now on.

If you are following the links from my last post, please note that the original index page can now be found at http://www.words2u.net/index.original.php - the rest of the links are unchanged for now.

So if you want to visit my new home page, check out this link

By the way, I am finding that 'twitter' style blogs are a lot easier to do than standard, long entries.  I can't promise to stick to the 140 characters length, but I will try as hard as I can.

See you soon!

 

 

Webhosting Day 2008 - One-on-one with Thomas Strohe

Monday, March 24th, 2008

While the WHIR’s editor-in-chief Liam Eagle has provided us with some fantastic up-to-the minute coverage from Webhosting Day, which you can still catch on his blog here, WHIRtv was also on location gathering event footage and interviews with some key players in the European hosting market. (Let’s also take a moment to note that as much as we try to describe the surreal atmosphere with the venue, there really is no better way to relay this to you than through images and video!)

To kick off our European coverage, here’s an interview with the event organizer, Thomas Strohe, who discusses the event’s rapid growth, some hot topics in the European hosting market and his overall vision for Webhosting Day.

In the following days and weeks we’ll be posting feedback from exhibitors and attendees as well as interviews with Microsoft, Parallels and other key European players that were attending the event.

Why Doesn’t Google Rank Me Higher?

Sunday, March 23rd, 2008

Why doesn’t Google rank me higher? Well, not me exactly. A website that I work on. I set up a site for a friend of mine and helped get it groomed to rank well for its search terms in Google.

Here are the basics that my friend and I have going for the site right now.

* It has been online for over 5 years at the same URL.

* The URL is a .com and has some of the keywords in it.

* The title tag has the keywords in it.

* The home page has the correct keyword density and keywords on it.

* Over the years we have been fortunate to get great links back – many with the exact keywords in the link.

So here is what is so frustrating to me:

2 days ago we ranked pretty well for one of our key search terms at Google (top 10 Google ranking). Today I checked, and we have dropped to page 5 for the same term. I could understand if we just didn’t fit the Google algorithm or criteria for the term and we hadn’t reached beyond page 5 yet. But how in the world does it make any sense whatsoever that we rank on page 1 two days ago and page 5 now? This term is simply not that competitive. Here is what I am thinking about regarding this ranking:

Theory #1: Google randomly “bounces sites around” in the rankings once in a while to introduce confusion into the optimization process, thereby discouraging “gaming”. This fits the circumstances, but it would yield poor search results and potentially randomly rank top sites poorly. This doesn’t fit the “relevancy” standard that Google surely has.

Theory #2: The site is being penalized for aggressive optimization techniques. This doesn’t make any sense to me either, as we haven’t done anything at all unusual for this particular website or search term. As I stated, it isn’t that competitive – so we began to rank well for it quite naturally. This was even before we groomed our site content and title tags (as I noted, the keywords are in the domain name).

Theory #3: All of a sudden, the landscape for this search term changed dramatically – with new players entering the rankings and pushing the legacy websites further down the list. Okay, no way. This term is not that competitive. Plus, there aren’t any really new players on the scene for this term.

Theory #4: A very authoritative website that was linking back to us dropped our link, or changed how they linked to us. I guess this could be the case. But we haven’t bought or even traded or asked for links back to this term. Also – I’m not sure that even if a site like that was linking back to us, would just one site, or one link matter that much to drop us like a rock in a couple of days?

Theory #5: Google changed something in how they calculate the rankings for this term in the last 2 days – while everything we offered on the site and all our inbound links remained the same. This is the only explanation I can think of that fits both the circumstances and common sense. We simply haven’t changed anything in the past 2 days. So I think that Google (or more correctly the Google algorithm) has changed somehow for this term – yielding lower search rankings for our site. Some sources are reporting that Google uses over 150 different pieces of data to rank, so even a minor tweak in one or two of these for our category / search term could have pushed us lower.

Whatever the exact reason that we have dropped in the search rankings - I just keep wondering, why doesn’t Google rank me higher?

If you have any ideas, I’d love to see them in the comments below.

This content provided by HostMySite.com Website Hosting.

Customer Feedback Drives Product Offerings

Wednesday, March 19th, 2008

New product ideas come from everywhere—customers, vendors, sales teams, competitive pressures, government regulations…you get the idea. Your product dreams are often bigger than your ability to productize and bring them to market. There is a proven way to see through the clutter and prioritize the winners: Listen to your customers.

At Intermedia, we help Web hosts, MSPs and other IT service providers bring their customers’ demands for better email, Web mail, wireless email and lightweight business applications to market. We prioritize new features and products based on real customer problems articulated to us. It sounds obvious, but too many companies launch new products and features that are not solving even a single problem for their customers. The product, and in some cases the company, are doomed to slow growth and failure since the market messaging never strikes a tone with a customer.

What drives Intermedia? Customer feedback about their business challenges. Two business problems we are asked to repeatedly assist with are productivity and security—primary issues that all businesses struggle with today. Windows Live Messenger, Yahoo and AIM are great tools for communicating with others. We all use them, but using them at the office is becoming an issue for many businesses. From productivity problems to security problems to intellectual property leaks, public IM access at work is a problem.

After listening to our customers’ frequent requests, we recently launched a secure instant messaging solution based on Microsoft Office Communications Server 2007. This product idea was driven directly from our customers and is driving rapid adoption of this new service. In the end, this product will be successful because we are solving fundamental business problems with secure, business centric, instant messaging.

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Web Hosting Mergers and Acquisitions - February 2008

Monday, March 17th, 2008

Laguna Niguel, CA -  Alentus Corporation acquired John Macleod’s AO Technologies’ Columbus Ohio Data Center. It is rumored that Alentus is picking up a company across the pond. AO provides high-end dedicated and streaming media services

Leeds, UK -  Masternaut Three X, acquired FibreCity for GBP 6 million ($12 million USD). Deal added 25,000 sq/ft data center.  The acquisition of FibreCity enables Masternaut Three X to provide more extended hosted back-office solutions.

Dallas, TX - Affiliated Computer Services, Inc. (NYSE: ACS)announced an agreement to acquire sds business services GmbH, a Germany-based provider of data center, infrastructure services, and application-related solutions from Waterland Private Equity Investments. ACS will pay approximately $67 million (euro 46 million), including the assumption of liabilities, to purchase sds. The acquisition is expected to close in March 2008 following regulatory approval.

Charlotte, NC - TITAN Technology Partners, a provider of hosted and managed industry solutions, acquired Singapore based ESP Consulting.  ESP operations is and managed services provider focused on delivering SAP solutions.

Belfast, Ireland - IUTV Media plc today acquired of Tibus, a leading Ireland web development company from Anderson Spratt Group Holdings for GBP 5 million ($10 million USD).

Chevy Chase, MD - Opus8 Inc. affiliate, Clear Day Acquisition Corp., has acquired a controlling interest in Lore Internet Systems. Terms of the transaction were not disclosed.  Lore services includes, managed datacenter hosting and co-location. The acquisition has approximately doubled Pro Net's size and it is now providing shared and dedicated hosting for over 100,000 domains.

Sao Paulo, Brazil  - Universo Online S.A. (UOL) acquired the "clients" of web hosting company Digiweb  UOL is now the third-largest provider of web-hosting services company in Brazil. See my March 6, 2008 blog for additional information and comment.

Rochester, NY - Layer 8 acquired the Web hosting and information technology support services branch of DigiNex. RACD

Obviously not all inclusive - but from the NCC files.

More about Tom:

New Commerce Communications

E-Mail Tom Direct

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You always get a second chance

Friday, March 14th, 2008

The maxim "You never get a second chance to make a first impression" (attributed to W. Triesthof), has been applied to the art of selling, to good posture, to well being, and, of course, to web design. Still, on the web, this adage is flat wrong. When trying to impress millions of individuals, two eyeballs at a time, there are millions of chances to make a first impression.

Which is why, several month into this blog, I am fixing my home page. It may be too late for the readers of this blog, but I probably still have a chance with the rest of humanity.

My original design had two pages - Home page, and About page. The Home page listed links to the main sections of the site. The About page added a little technical, personal and contact information, and a pitch for contributions.

This design has two problems. First, the home page is scrawny, making the page look empty and uninviting. Second, the contributions pitch, on the About page, is likely to be much less viewed, compared to the Home page. Considering the relative potential importance of contributions to the future development of the site, the pitch should be more visible.

So I tried a second design, combining the two original pages. This time, I only needed one column in the table, the page size is more appealing (IMHO), and there is more room for the contribution pitch (so I can explain the purpose, instead of just asking). I also moved that part higher up in the page. I like this design much better.

However, I ran into yet another web site, and adapted it for my needs as well. This one uses two columns in a table to direct the viewer to accomplish various desired action. It's a bit sparse, but gets all the information across in an organized fashion. This last design looked even better!

So, I decided to try and duplicate the last design with the markup tools of PmWiki, with a little bit of color thrown in as well.  And here it is. When I figure out how to set the font family and font size, I will improve the page even more.

Finally, I copied the page into an existing group, with its headers and footers, here - which resulted in a repetitive visual, since the footer and side bar already include the 'Donate' button.

Sadly, I have to say that the PmWiki page looks a lot better than any of my 'adopt, extend and modify' ones. It may be an indication that professional tools are superior to hand coding, or a testament to my web design prowess. Either way, I will probably stick with it in one way or another. The only problem is that PmWiki's PHP processing takes a few miliseconds more, making the site a bit more sluggish.

You are invited to check out the different designs, opine on their relative merits or lack thereof, or offer better ones. Bear in mind, though, that the focus should be on the design, not necessarily the text.

Here are the links again:

Home and About

Combined

Table view 

Table by PmWiki

PmWiki Table with header and footer